Starbucks take their baristas to the plantations - on Guardian.com
This could be good for our case study?!
Starbucks are now taking their metropolitan 1st world staff to work on the coffee plantations in the 3rd world - no doubt as part of their CSR programme.
Is this just a shameless PR stunt or will it actually make a difference. This article seems to suggest the latter - by making human connections and relationships staff in coffee shops of the US and Europe will hopefully stand up for their coffee growing comrades and develop a culture of "fairness".
this is quite an informative blog, with leads to both sides of the picture...
ReplyDeletehttp://www.bnet.com/blog/intercom/how-responsible-is-starbucks-csr-program/257