Showing posts with label fairtrade. Show all posts
Showing posts with label fairtrade. Show all posts
Saturday, 13 November 2010
Saturday, 6 November 2010
Starbucks: "Origin Tour"
Starbucks take their baristas to the plantations - on Guardian.com
This could be good for our case study?!
Starbucks are now taking their metropolitan 1st world staff to work on the coffee plantations in the 3rd world - no doubt as part of their CSR programme.
Is this just a shameless PR stunt or will it actually make a difference. This article seems to suggest the latter - by making human connections and relationships staff in coffee shops of the US and Europe will hopefully stand up for their coffee growing comrades and develop a culture of "fairness".
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