This is perhaps the smartest piece of CSR I've ever seen.
The Dove Campaign for Real Beauty is almost scarily good as it picked up so well on the recent backlash against advertising in fashion and cosmetics retail. The idea of women feeling good about their body whether they're fat,thin,young or old was quite revolutionary as it totally subverted all the other messages coming from advertising - which usually promoted the idea of the comsumers imperfection.
Taking responsibility for the messages they send out as a company - messages that are easily picked up by young girls - is another form of CSR.
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