Simple ?

The BIO-D collection by Simple Shoes contains Ecopure, a pellet mixture that is added to the mid-soles and out-soles of these shoes to make the plastic, rubber and EVA mixtures bio-degradable - they are built to break down to dirt in a landfill environment after 20 years.

This shoe range, along with their 'ecoSneaks' is made from recycled and sustainable materials like hemp uppers, recycled car tire bottoms, organic cotton linings, recycled plastic bottles (PET) shoe laces and foot beds, and water-based glues. Their packaging is also completely recyclable.

It seems simple enough and leaves me wondering: do we need legislations to be passed in order to incorporate something like this into the entire system? How can processes and technologies like this be made more public, transparent and available so that the consumer can really drive the demand for these things? (How many 'good' chemicals do we need to create to counter the 'bad' ones??!)

The shoes were not priced as high as I expected and the closest place for us to pick up a pair is Schuch. That should give us an idea of the kind of retail environment it's sold in.