The idea behind !SYOU is international collaboration and the support of the local communities and economies. This is a short video, worth a watch to get the general idea.
Now imagine the same thing on a large scale. It’s somewhere in-between mass manufactured retailing and making designer shoes. With a backing from the large scale manufactures that have a hold in markets across the globe, the result could be a collaboration between sectors, companies, and down to individuals. In the very least, it would do a lot for the company’s CSR, make the experience of being sustainable more tangible for the consumer and the system would, in theory, be able to provide more sustainable, affordable shoes for all of us – one’s that support local economies in some small but direct way.
No comments:
Post a Comment